I'd like to introduce a brand new label which has just launched this month NOVO London I came across this brand a while ago, and I have followed it right up until the launch date
Created by 2 northeast girls, the collection is influenced by catwalk trends but is wearable and affordable.
The pieces show thoughtful design and attention to detail as well as using luxurious fabrics and trims.
If you're looking for something to wear to make a statement and wow your mates... look no further.
Let's meet the makers behind the label: Amy Victoria Whitfield & Rebecca Jane Ward. I asked them a few questions about NOVO
So tell me a bit about your background? Where did you study and have you always wanted to be a designer?
Amy: First Class honours Fashion Design graduate from the University of Leeds. Awarded the school of design award in recognition of 'producing the most outstanding piece of work from a finalist in their graduate show' also shortlisted to the final 3 for the Karen Millen Portfolio award at GFW 2012. Having had industrial placements at renowned trend forecasting agency Trenstop as Womenswear Assistant and addition Fashion Co-ordinator at Leeds based design / branding agency Vast has given me a great industrial grounding in both branding and fashion forward trend experience both in fashion and lifestyle sectors.
Bek: London University of the Arts. London Studio Centre · BA (Hons) Performing Arts. Having had sales experience for 2 consecutive years working on various different brands within the luxury sector of Harrods giving great insight into customers buying habits and customer service of a number of luxury brands.
Where did you take inspiration from for novo's first collection?
Having visited many cosmopolitan cities has enabled us both to observe different people and understand diverse cultures in more depth. Recent trips to NYC during Fashion week enabled us to pursue the street style fascination. Novo S/S14 collection took influence from street style & contemporary design amongst other things to provide one off trend conscious pieces and wardrobe must haves. We aimed to create a line that offers a focused selection of affordable fashion - forward pieces that are the foundation of timeless wardrobe staples.
Who do you see wearing Novo?
Confident, independent women who want to look and feel great.
Describe novo in one sentence.
"Essence of Luxury"
What can we expect to see from novo in the future?
Moving forward we want to diversifying in product range. We would love to have a flagship stores in major cities. Providing a concierge type service from our customer. We want to provide a lifestyle, having great customer service and a two way communication with customers to build up excellent brand loyalty is something that is really important to Novo London.
What is your aim as a upcoming brand?
To create an inclusive Brand that communicates on a personal level with customers. We want to empower the 'Novo Women' to feel really great about herself in all aspects of life not solely related to personal appearance. Having a somewhere personal relationship with customers is something thats really important to us.
Click to visit the NOVO website
Follow on instagram - Novo_london